On 7 October 2014 the European Association of Motorcycle Manufacturers, ACEM, organised a cocktail reception and a photography exhibition in the European Parliament to commemorate its 20th anniversary.
The event was kindly hosted by Bernd Lange MEP, chair of the Committee on International Trade of the European Parliament. The reception was attended by a host of esteemed guests and friends of ACEM including several recently elected and re-elected members of the Parliament, Commission officials and industry representatives.
The event also marked the launch of the Safe ride to the future, the new road safety strategy of the motorcycling industry. As part of this strategy ACEM members have committed to have at least one of their models available for sale with a cooperative ITS feature by 2020 and will carry out research on an eCall system for motorcycles. Moreover ACEM members will work with the Germany Road Safety Council (DVR) to promote high quality voluntary post-license and will organise thematic workshops in different European countries to identify and measures to improve road safety at national, regional and local levels.
The industry is looking forward to start working on these and other very important issues with the new European Parliament and the new European Commission, as soon as it takes office.
ACEM President Stephan Schaller commented: “ACEM is in an excellent position to provide expertise on motorcycling issues, and over the years we have developed a good working relationship with the EU institutions, and particularly with the European Parliament. We hope we will continue to strengthen this working relationship with you”.
‘The world of motorcycling’ exhibition featured photographs that capture vivid and intense images of the sector. The pictures highlighted the different aspects of motorcycling, from the cultural and historical value of powered-two wheelers to the renewed commitment of the industry towards enhanced road safety, from the development of electromobility to the importance of the sector in terms of European economic growth, employment and social inclusion at large.
Picture gallery
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More pictures of the event are available on our Facebook page.
