On 17 March a new motorcycle safety campaign based on the theme ‘Good to see you!’ (Graag Gezien!) was launched in the Netherlands by the Dutch organisation ‘Motoplatform’.
The safety campaign focuses on encouraging drivers to look for motorcyclists on the road to reduce the number of collisions caused by car drivers noticing very late or completely overlooking riders.
The campaign will feature online videos that will be distributed through social media channels as well as radio spots at peak audience hours.
All the materials of the campaign can be downloaded at www.motorplatform.nl
The campaign ‘Good to see you!’ is one of the measures foreseen in an Action Plan to improve motorcycle safety, recently adopted by the Dutch Ministry of Infrastructure and Environment.
Note for editors
‘Motorplatform’ is a body that brings together governmental bodies, interest groups and road safety organizations to further improve motorcycle safety in the Netherlands.
Members include RAI Vereniging (the Dutch trade association representing the Bicycle and Automotive Industries), the Dutch Ministry of Infrastructure and Environment, the Royal Dutch Motorcyclists Association (KNMV) and the Dutch Institute for Road Safety Research (SWOV)
Further information
Do you have any questions about this campaign? Please contact Arnout van der Leij, +31 (0) 611 25 45 74, [email protected]
Materials available to download
{phocadownload view=file|id=20|text= Graag Gezien! – Press release (Dutch)|target=b}
{phocadownload view=file|id=21|text= Graag Gezien! – Leaflet (Dutch)|target=b}
