ANCMA-Confindustria, the Italian Association of Manufacturers of Bicycles, Motorcycles and Accessories, presented a new road safety campaign “Watch for two-wheelers” (“Occhio alle due ruote”) on 6 October 215.
This initiative aims to raise awareness of the importance of sharing the road with two-wheeled vehicles (bicycles, scooters and motorcycles), as well as to inform public debate on road safety in Italy.
To encourage car users to watch for two-wheelers, special stickers will be distributed to providers of car-sharing services and taxi drivers. The stickers will serve as a reminder of looking for bicycles, motorcycles and scooters on the road before opening car doors.
This initiative, which is part of ACEM’s road safety strategy, will involve car sharing companies in the municipality of Milan and the Metropolitan City (car2go, Enjoy, E-Go Lead me, Twist and Share’nGo) as well as the company MyTaxi.
The campaign is placed under the patronage of the Italian Ministry of Infrastructure and Transport, the government of the city of Milan and counts with the support of the Italian Foundation for two-wheelers.
“Watch for motorcycles”… in social networks and EICMA
The campaign “Watch for two-wheelers” includes the creation of the website www.occhioalle2ruote.it where it is possible to find information on safety rules, road safety tips and other materials. You can learn more about this campaign on the Facebook page Occhioalle2ruote and on Twitter via the hashtag #occhioalle2ruote.
Road safety will also be one of the key themes of the EICMA motorcycle show which will run from 17 until 22 November 2015 in Milan, Italy.
